PRIVACY NOTICE

IN READINESS FOR THE GENERAL DATA PROTECTION REGULATION, AS OF 19TH MAY 2020 THIS IS OUR NEW PRIVACY NOTICE

1. Who we are
We are GC Fashion House Limited ("us/we") and we control the PrettyFashion.com website.

2. What is a privacy notice
This notice contains our obligations and promises to you about the different types of personal data we might collect about you when you shop, make contact, or browse with us. It explains how we'll store, handle and protect that data.


We collect the following information about you:

  • Information that you provide by filling in forms on our website www.prettyfashion.com. This includes personal details such as your name, email address, telephone number, shipping address(es) and billing address
  • Your transactions 
  • Technical information such as your IP address, dates and times of login, location and browser usage
  • Marketing preferences
  • Correspondence which includes any communication to our customer service team


How do we use your personal data?
We use your personal data in the following ways:

  • To complete and fulfil any transactions
  • To improve the use of our website 
  • For legitimate interests such as on-site personalization
  • To notify you of changes to our services
  • To provide you with information regarding promotions, products and services via our selected third-party marketing providers if you have chosen to opt in to such services
  • We may share information with companies who help us to tailor your shopping experience. These may include social media platforms, marketing and advertising services and loyalty schemes. We do not share your personal details with these organizations but we share your product viewing and purchase history to help us make better recommendations both on our website and on other markerting channels.

If at any point you wish to unsubscribe from our marketing communications, you can do so by clicking the unsubscribe link which is sent on every email/sms campaign or by updating your preferences in your account.

We will only keep your data for as long as is necessary to operate our business.


Why are we allowed to handle and store your personal data?
There are number of legal bases which allow us to use your personal data. The following sets out more detailed explanations of the bases we rely on to collect and process your personal data:

Consent
If you visit our site and are not an existing customer, or if you fill in any in-store materials, such as prize-draw entries, we might ask for your consent to process your data, so that we can send you our special offers and news.

Contractual obligations
Our primary use of this basis is when you purchase our products. In this situation it is necessary for us to process your personal data in order to fulfil your order and send your goods to you.

Legal compliance
In some circumstances, we may be legally required to collect and process your data e.g. to pass it on to the police if criminal activity is suspected.

Legitimate Interest
It may be necessary to use your data to help us run our business. For example, to action any changes to your account that you request, or to personalise the services we provide - with the aim of improving your customer experience. We will only use your data in these instances, where doing so does not materially impact your rights, freedom or interests.

How do we protect your personal data?
It is our duty to protect all personal data gathered and in order to do this our teams follow our internal data management policies and handle the data with the greatest level of care and expertise available to us. They do this by using various security technologies and internal procedures to ensure that it is kept safe and secure.

How long do we keep your personal data for?
We only keep your personal data for as long as is necessary for the purpose for which it was collected (subject to any legal requirements). Once it is no longer necessary, we will either delete the data, or anonymise it. The use of anonymised data helps us to optimise our customer service.

Who else sees your personal data?
Sometimes we will share your personal data with trusted third parties. We will do this in the following circumstances:

To process your order e.g. with delivery drivers, or with third party payment service providers
To handle complaints e.g. with our Customer Services call centre
To detect any fraudulent activity, or assist law enforcement authorities
To help us offer you a more personalised shopping experience by sending you offers and updates
When we share information with third parties, we will ensure that:

We only provide the data they need to perform their specific function
They only use the data provided as intended
They have the requisite measures in place to protect your data and delete it once the function has been performed, or delete it when we cease working with them

We will NEVER give content for our third-party providers to use your information for their marketing purposes

Do we process children's data?
In order to shop with us online, you must be over 16 years old and we do not knowingly collect personal data from children under 16. However, we encourage parents and legal guardians to monitor their children's Internet usage and to help enforce this notice by instructing children never to provide personal data to us.

What rights do you have over the data we store and how can you ask us to stop storing it?
You have the right to correct any information we store which might be incorrect, incomplete, or out of date. You can do this yourself by logging into your account, or by contacting our Customer Services Team who will give you step-by-step advice on how to do this. You can contact them by emailing: info@prettyfashion.com


If we are processing your personal data on the basis of our legitimate interest, you have the right us to ask us to stop. We must then do so unless we believe we have a legitimate overriding reason to continue processing your personal data.
You have the right at any time to stop us sending you marketing material. You can do this in the following ways:
Click the ‘unsubscribe' link in any email communication that we send you. We will then stop any further emails from that particular division.
Contact our Customer Services Team by emailing: info@prettyfashion.com


If you have an account, log in into your account, visit the ‘My Account' area and change your preferences via our website or our app.
You can unsubscribe from receiving push notifications by disabling the relevant options in your phone ‘settings'
Please note that you may continue to receive communications for a short period after changing your preferences whilst our systems are fully updated.

Please note that if you follow a link which clicks through to a third party site, this notice will not apply and you will need to review that third party's privacy terms and conditions.

You have the right to ask us what data we hold which concerns you. Such requests are usually free, but we will ask you to submit your query in writing and include the following:
Full name (we will ask you to verify your identity)
Full address
Email address
Phone number
Specific details on what you require or are requesting
We will process your request and will either respond within 30 days, or contact you to gather more information before we fulfil your request. In the event that we might refuse to fulfil your request (for example if it is unreasonable), we will give a full explanation as to why.


What can you do if you are unhappy with how we handle your data?
Your first port of call should be to contact our Data Protection Officer as outlined in Section 11. However, if you still feel that your data is not being handled appropriately, you have the right to lodge a complaint with the Information Commissioner's Office.

You can contact them by calling 0303 123 1113, or online at www.ico.org.uk/concerns (this links through to a third party website over which we have no control).

If you are outside of the UK, please contact the relevant data protection regulator in your country of residence.

We may update this notice and our policies from time to time, so please check back here for the latest version.

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